Through my corporate career and extensive work in this area, I realised Confidence is a very common struggle. I wanted to address it with this unique neuroscience lens, which I see is underrepresented in literature. I have seen the power of this approach through programmes we run, and so wanted to help people more broadly with this message.

The main theme is about overcoming self-doubt and finding confidence, using the power of your brain. It delves into how personal and societal factors shape our beliefs about ourselves, and how we can reshape those narratives. You have control, you just need to know how.

Where other books may give statements, inspiration and advice, this book provides real substance around HOW and WHY. No more platitudes, but instead real data-driven content, presented in a really digestible way, with research, interviews, actionable tools and exercises. Plus it's in colour - no boring black and white here!  

We surveyed 17k people and all of them experience lack of confidence at some points. Whilst 23% of people had really strong ‘Rockstar’ confidence, and 77% struggle with confidence. Imagine what you could achieve if you could drop the fear and belief in yourself?

I hope readers feel empowered and gain practical strategies to build their confidence, across all aspects of their life.  I want them to see that confidence is not something you're born with - it’s something you can build, step-by-step, through intention and action.